![]() The methods are indepth interview, observation and documentation. This study use qualitative research methods with field research. This study aims to know the factors that influence marketing strategy in educational institutions and to know what the best marketing strategy to use in PG/TK Islam Bunayya Samarinda. The marketing strategy is needed in introducing educational institutions that is to inform effective and efisien to people about education services so people can attract to study in this institutions. A while ago educational institutions as a produce education service only seen as seller’s market, prospective students compete to enroll in school without much competition with other institutions. Boston: McGraw-Hill.Abstract Educational institutions authorized to manage education which used in this institutions, included manage learning methods, learning materials, student activities, and introduced to society. Services Marketing: Integrating Customer Focus Across the Firm, 3rded. Journal of Hospitality & Tourism Research. Relationships Among Experiential Marketing, Experiential Value, And Customer Satisfaction. Research Journal of Applied Sciences, Engineering and Technology. The Effect of Customer Satisfaction on WOM Communication. Sociological Methodology DC: American Sociological Association. Asymtotic Confidence Intervals for Indirect Effect in Structural Equation Models. Experiential Marketing A Practical Guide To Interactive Brand Experiences. Free download ebook manajemen pemasaran jasa how to#Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands. Jurnal Psikologi Industri dan Organisasi. Hubungan antara Kepuasan Pelanggan dengan WOM pada Pelanggan Klinik Kecantikan London Beauty Centre. Analisa Pengaruh Experiential Marketing Terhadap Loyalitas Konsumen Melalui Kepuasan Sebagai Intervening Variabel Di Tator Cafe Surabaya Town Square. Kualitas Layanan dan Positif Word of Mouth. European Journal of Business and Social Sciences.4 (9): 164-176. The Effects Of Brand Credibility On Customers' Wom Communication: The Mediating Role Of Brand Commitment. Riset Pemasaran: Pendekatan Terapan, Jilid 1, Terjemahan. The Spark Wven Integrated Marketing Communicatios Meets WOM Marketing and Experience Marketing. ![]() Manajemen Pemasaran Edisi tiga belas Jilid 1. International Conference on Marketing and Business Development Journal. ![]() Experiential Marketing: An Efficient Tool to Leverage Marketing Communication Impact on Consumer Behaviour. International Journal of Information Technology & Computer Science. The Impact of Customer Satisfaction on Word of Mouth: Conventional Banks of Malaysia Investigated. Analisis Pengaruh Kualitas Layanan Terhadap Implementasi WOM pada Lembaga Pendidikan English First Semarang. ![]() Customer Loyalty: Menumbuhkan dan Mempertahankan Kesetiaan Pelanggan. Analisis Model Kepuasan Terhadap Pembelian Ulang. ![]() Linking perceived service quality and service loyalty: a multi-dimensional perspective. Journal the Cornell Hotel and Restaurant Administration Quarterly. Dimensions of Customer Loyalty: Separating Friends from Well Wishers. Pengaruh Kualitas Layanan Citra dan Kepuasan Terhadap Loyalitas Nasabah. Customer Behavior and Marketing Action, Fifth Edition, Salemba Empat-Prentice Hall.Īzizah, H. Pengaruh Kualitas Layanan Terhadap Kepuasan dan WOM. ![]()
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